This week I visited the Scrum Gathering in Amsterdam. I attended a session were the Product Owner was referred to as Single Wringable Neck. We make the Product Owner responsible for the outcome of the project, as a motivator for him to make the right choices. And if he doesn’t we will wring his neck. Like other people, I don’t like that comparison. But I had no hard evidence to back it up other then feeling related reasons like “it’s team work” and what not. But ever since I watched Dan Pink’s TED talk on motivation I think I found the evidence to safely say the single wringable neck is harmful and should not be used as incentive or motivator anymore.